LIONSGATE NAMES GISELA ASIMUS-MINNBERGH VICE PRESIDENT OF ALTERNATIVE PROGRAMMING SALES AHEAD OF MIPCOM
SANTA MONICA, Calif., and VANCOUVER, British Columbia, Oct. 12, 2016 /PRNewswire/ -- Reflecting the continued worldwide growth of the Company's unscripted television business, Gisela Asimus-Minnbergh has been named to the newly-created position of Vice President of Alternative Programming Sales for Lionsgate (NYSE: LGF) ahead of the MIPCOM international sales convention later this month. The announcement was made by Lionsgate Senior Vice President of Alternative Programming Sales Ted Bookstaver, to whom she will report.
Ms. Asimus-Minnbergh will be part of the team responsible for helping launch the Company's unscripted programming and format sales division globally. She will be in charge of identifying new revenue streams and business opportunities for Lionsgate's slate of alternative programming as well as negotiating and closing format and programming deals across most European territories.
At this year's MIPCOM, Ms. Asimus-Minnbergh will be selling the Company's first broadcast network unscripted series, Kicking & Screaming, a survival competition show from renowned Fear Factor producer Matt Kunitz debuting on FOX in January. Lionsgate has retained all international format rights to the series.
"As Lionsgate continues the robust expansion of its alternative programming slate, we are continuing to build a team of sales executives who can identify and capitalize on distribution opportunities around the world," said Mr. Bookstaver. "Gisela is an accomplished international television executive with a proven track record of sales and strong relationships with a diverse array of digital and traditional buyers. She is a great addition to our growing team."
Lionsgate's television roster of nearly 80 shows on 40 different U.S. networks includes such hits as Orange is the New Black on Netflix, Casual on Hulu, The Royals on E!, Nashville on CMT/Hulu and Greenleaf on OWN. The Company's growing slate of alternative programming includes Monica the Medium on Freeform, Hellevator on GSN and the upcoming Revenge Body with Khloe Kardashian on E!
Ms. Asimus-Minnbergh previously served for eight years as Sales Director of Television Distribution for Endemol, managing all television, digital and home entertainment sales of the company's scripted and non-scripted programming as well as expanding its business into digital platforms. She was also Senior Sales Executive at Southern Star International for a decade, managing all sales of finished programs and formats. Most recently, she negotiated acquisitions and partnerships with BBC Worldwide and PBS International for Viking Cruises.
Lionsgate is a premier next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, international distribution and sales, branded channel platforms, interactive ventures and games, and location-based entertainment. The Company has nearly 80 television shows on 40 different networks spanning its primetime production, distribution and syndication businesses. These include the ground-breaking hit series Orange is the New Black, the fan favorite drama series Nashville, the syndication success The Wendy Williams Show, the hit drama The Royals, the Golden Globe-nominated dramedy Casual and the breakout success Greenleaf.
The Company's feature film business spans eight labels and includes the blockbuster Hunger Games franchise, the Now You See Me and John Wick series, Nerve, CBS Films/Lionsgate's Hell or High Water, Sicario, Roadside Attractions' Love & Mercy and Mr. Holmes, Codeblack Films' Addicted and breakout concert film Kevin Hart: Let Me Explain and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
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